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When Qyren sees a meaningful retention decline, you’ll get a card on the dashboard explaining what we saw, what’s probably causing it, and what to do.

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What triggers this

We watch three retention metrics continuously:
  • D1 retention — share of new installs who return the next day.
  • D7 retention — share who return a week later.
  • D30 retention — share who return a month later.
A recommendation fires when any of these drops more than 15% relative to the prior 14-day trend, sustained for 3+ days (so a single bad Monday doesn’t trigger it).

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What the recommendation contains

Every retention recommendation has three parts:
  1. The observation. “D7 retention dropped from 28% to 23% (−18%) between April 2 and April 6, affecting primarily the new_player and minnow segments.”
  2. Likely causes, ranked. Usually 2–4 items, each with a confidence indicator. Examples:
    • High confidence: “A patch on April 1 introduced a new tutorial flow. D1 dropped first, then D7 followed.” (We correlate with your deploy events if you send them.)
    • Medium confidence: “Offer saturation — new players saw an average of 3.2 paid offers per session, up from 1.8 before the patch.”
    • Lower confidence: “Seasonal — comparable drops observed in the broader F2P market this week.”
  3. Suggested actions. Concrete. “Reduce new-player offer frequency to 1 per session for the first 3 days” or “roll back the tutorial change to A/B test against the new version.”

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What we can’t always tell you

Sometimes the drop is caused by something Qyren cannot see — a server outage, a controversial dev blog post, a competitor’s launch. We’ll flag the drop and tell you the internal signals are inconclusive. Your instinct is part of the system.

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How to action it

Open the card. Click through to the filtered dashboard. Confirm the pattern matches what we described. Pick an action, implement it, and note the date in the card’s “actions taken” field. Two weeks later, Qyren will tell you whether the drop recovered. If you dismiss a recommendation without acting, it won’t re-fire for that specific trigger for 14 days. If the underlying issue persists and gets worse, you’ll get a fresh card.